My mission is to bring Virtual Vitality to your brand.


We will revitalise your business's soul and empower your brand—with refreshing and rejuvenated content.

Leave the words to me while you relax and focus on what you do best, and I'll take care of the rest—with my Feel Good Process.

Welcome to the Feel Good Process.

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Unwind
Ideation & Discovery.

It's time to unwind and discuss your business needs, dreams, and desires.

I'll get to know you and your awesome brand. We'll explore ideas to bring your business goals to life and define your target market and ideal customer.

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Connection
Research & Strategy.

Grabbing my detective tools, I'll research and connect with your brand by taking a stroll in your customer's shoes and doing a little…

Voice of customer analysis

User mapping (to chart the user's journey and relationship with your business)

This will give us clear-as-crystal brand messaging and a serene strategy to achieve your goals.

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Rejuvenate
Writing & Presentation.

Your project will enter my transformative cocoon. The words will flow, and your ideas will begin to grow. Depending on the project, your first draft will arrive:

Wire-framed: (a visual blueprint showing what it looks like on the screen) or in a Google or Word Doc.

We'll jump on a call to discuss it together. If needed, revisions and a second draft will be done. I always make edits with a smile.

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Feeling Good
Delivery & Dance

Once you're happy and smiling, your final feel-good copy will land in your inbox (always on time), energised and empowered with fresh vitality.

Then, it's time to start implementing the content and get dancing!

FAQs

"I've decided to be happy, as it is good for my health."

Voltaire

Is the process the same for all your services?

You will receive my Feel Good Process for all my services. However, you are all uniquely different wonderful people, so your requirements will vary also.

The only exception is Editing and Proofreading, as this service differs from copywriting. The research and testing steps are generally not needed here. Still, I will always ensure I am familiar with your target audience so your words are aligned.