Goals. Delivered.
Xanadu Wines, a premium winery in the Margaret River region, invited me to write the copy for their new wine tier – Vinework.
There were two components to this project.
- Create website content — to use as an introduction to the range (for the website).
- Write a Press Release — for the media, suppliers, and customers.
These kinds of projects are high on my happiness list, as you can intimately connect with the brand and have the freedom to create a story, keeping with the brand’s key messaging, yet still having its own unique identity… just like wine.
Love to read it?: Xanadu Wines—Vinework
Oh, shucks, Xanadu…
“Kim has been an absolute joy to work with. Alongside pulling together a bio and press
release for Xanadu’s new Head Chef, Kim also helped in constructing the building blocks for
our new Vinework range, a pivotal tier in the Xanadu brand architecture. Her writing style
and use of words reflect her passion for the industry and Margaret River as a whole. Cannot
wait to work alongside Kim for the years to come.”
Industry
Food + Wine
Services Provided
Email, Blogs & Article Writing, Website Copywriting